Advertising/ Sleepwell

The Sleep of India

Art Direction

Problem

We discuss politics, food, cricket, stock markets, and even mysterious objects in space. But amidst all this chatter, how often do we talk about something as essential as good rest? Sleep is the foundation of a healthy mind, yet it rarely finds a place in our daily conversations.

Idea

Sleepwell x Times of India come together to bring engaging anecdotes and insights about the power of good sleep. Designed to be topically relevant, light, and thought-provoking, these stories make for the perfect Sunday morning read—because a well-rested mind is the key to a well-lived life.

Insight

In a world that celebrates hustle and constant stimulation, rest is often overlooked. But quality sleep is just as crucial for productivity, well-being, and overall happiness.

Insight

In a world that celebrates hustle and constant stimulation, rest is often overlooked. But quality sleep is just as crucial for productivity, well-being, and overall happiness.

Yash Jadhav

Portfolio 2025-26