Advertising/ Sleepwell

The 7-Year itch

Pro active Idea

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Questioning everything? Feeling stuck? Want out but can’t?

Relax—it’s just your 7-year-old mattress. Time for an upgrade

Problem

Most Indians hold onto their mattresses far longer than they should—often over a decade—unaware that experts recommend replacing them every 7 years. An old mattress not only loses comfort but also becomes a breeding ground for dust mites and allergens, impacting health and sleep quality.

Idea

We hook audiences with a cryptic nod to celeb breakups and the infamous 7-year itch—only to reveal we’re talking about mattresses, not marriages. A playful twist that grabs attention, fuels conversation, and reminds people it’s time to refresh both love and sleep!

Insight

We learn best from others’ mistakes—especially when it’s our favorite celebs! Their relationships keep us hooked, and their missteps? Even more so. Why not take notes while being entertained?

Insight

We learn best from others’ mistakes—especially when it’s our favorite celebs! Their relationships keep us hooked, and their missteps? Even more so. Why not take notes while being entertained?

Serving the healthiest gossip for your best sleep.

Hardik Pandya

@Pandya

7 saal ho gaye the…

aur mujhe samajh aa gaya, support waise nahi raha jaise pehle tha.

Bas, ab change karna zaroori tha. 💔😔

12:37 PM

Mar 28, 2025

217K

Retweet

Hardik Pandya

@Pandya

7 saal ho gaye the…

aur mujhe samajh aa gaya, support waise nahi raha jaise pehle tha.

Bas, ab change karna zaroori tha. 💔😔

12:37 PM

Mar 28, 2025

217K

Retweet

Hardik Pandya

@Pandya

7 saal ho gaye the…

aur mujhe samajh aa gaya, support waise nahi raha jaise pehle tha.

Bas, ab change karna zaroori tha. 💔😔

12:37 PM

Mar 28, 2025

217K

Retweet

Aishwarya Rai

@AishRai

Even the most beautiful things need renewal. 7 years is long enough—time to refresh, recharge, and move forward. 💙😔

12:37 PM

Mar 28, 2025

217K

Retweet

Aishwarya Rai

@AishRai

Even the most beautiful things need renewal. 7 years is long enough—time to refresh, recharge, and move forward. 💙😔

12:37 PM

Mar 28, 2025

217K

Retweet

Aishwarya Rai

@AishRai

Even the most beautiful things need renewal. 7 years is long enough—time to refresh, recharge, and move forward. 💙😔

12:37 PM

Mar 28, 2025

217K

Retweet

Gavrav Taneja

@FlyingBeast

7 saal ek lambi journey hoti hai… Ritu aur maine finally decide kiya ki ab naya le hi lena chahiye. Purana wala comfortable nahi tha… bas, switch karna pada. 🤷‍♂️✨

12:37 PM

Mar 28, 2025

217K

Retweet

Gavrav Taneja

@FlyingBeast

7 saal ek lambi journey hoti hai… Ritu aur maine finally decide kiya ki ab naya le hi lena chahiye. Purana wala comfortable nahi tha… bas, switch karna pada. 🤷‍♂️✨

12:37 PM

Mar 28, 2025

217K

Retweet

Gavrav Taneja

@FlyingBeast

7 saal ek lambi journey hoti hai… Ritu aur maine finally decide kiya ki ab naya le hi lena chahiye. Purana wala comfortable nahi tha… bas, switch karna pada. 🤷‍♂️✨

12:37 PM

Mar 28, 2025

217K

Retweet

Yash Jadhav

Portfolio 2025-26