Advertising/ Haisha Paints

Moo-ing billboards

Pro-active Idea

Problem

Though Indian loves worshiping their cattles and livestock, contradictory to it a lot of cows, Oxes and buffalo are abandoned once they no longer remain profitable. In tier 2 and 3 cities it becomes a safety hazard on roads and in farms.

Idea

Haisha, an emerging paint brand in economical category in tier 2 and 3 cities, adopts cattles and provides food and shelter to them. A saddle woven in traditional technique becomes the moving billboard. We grasp the attention of the audience where there are not many media options to choose from.

Insight

We are quite used to overlooking traditional advertising and marketers today are dire need to connect with the consumer in new and interesting ways.

Yash Jadhav

Portfolio 2025-26