Advertising/ Cashify
Recycle and...
Problem
Many old appliances are beyond repair and end up piling up in storage rooms. We avoid getting rid of them due to attachment to the device or lack of channels to recycle them.
Business Goal -To establish Chashify as the go-to place for recycling old electronics and buying refurbished ones.
Idea
E-waste contains rare metals like gold which if extracted can have numerous application. Thus making a buzz about the potential of old devices to get people recycling.
Writing the brief
The Deck is the final brief and sources compiled right from articles to visual inspiration the campaign as my thesis for bachelors. Digging deep onto the topics established the brand strategy even clearer and helped to define communication strategy.
Yash Jadhav
Portfolio 2025-26